Hi, I'm Sam Medrington
Grounded in research. Accelerated by AI.
I design tools that empower people; with clarity, calm, and intent. Currently designing data experiences at Cognite. Previously Head of UX at BAE Systems Digital Intelligence.
Bridging human-centred research, rapid prototyping, and AI to ship production-ready tools fast.
Work
AstraZeneca: Production Flow & Maintenance Support
Led ethnographic research and designed production flow applications for pharmaceutical manufacturing operations at Cognite.
"What the Atlas AI team did in 2 days took our UX team 18 months"
RoleCall
A meeting planning app for Toastmasters clubs. Designed and built end-to-end to streamline role assignments and agenda generation.
Agenda creation: 30 min → under 1 min
Cognite: Redesigning the Data Management Experience
Led a redesign concept for Cognite's data management experience, using AI-assisted prototyping and ethnographic research to make complex systems legible.
Validated in days, not months
MyRefinitiv: Redesigning a Global Customer Platform
Initially brought in to bridge the gap between agency design and delivery teams, my role quickly expanded. I introduced structured UX governance to ensure consistency across 12 agile teams.
80,000+ users across 12 agile teams
Lloyd's Register: Transforming a £10M Legacy System into a UX Benchmark
I led the UX strategy and delivery for a £10M transformation program - replacing fragmented legacy systems with a user-centered platform for global marine surveyors.
Design of the Year – BAE Systems Digital Intelligence
BAE Systems Maritime: Designing a Mobile App for 600+ Naval Engineers
As a Principal UX Consultant at BAE, I led the design of a mobile application for the Maritime division, intended for over 600 Naval engineers who work on ship maintenance.
Replaced paper-based workflows with digital clarity